The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Consumer - Brand Identity / Rebranding
Whole Foods Market Rebrand
Agency: Office / San Francisco + Whole Foods Market / Austin
Client: Whole Foods Market Category: Consumer - Brand Identity / Rebranding
4 Zone
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Magazine / Full Page or Spread - Campaign
Weekdays
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Campaign
Beijing Subway
Agency: Grey Group China / Beijing
Client: Beijing Subway Category: Consumer - Magazine / Full Page or Spread - Campaign
Honda Voice Recognition GPS
Agency: Impact & Echo BBDO / Kuwait
Client: Alghanim Motors - Honda Category: Consumer - Magazine / Full Page or Spread - Campaign
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Magazine / Full Page or Spread - Campaign
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Branded Social Campaign / Branded Social Campaign
A Living River
Agency: J. Walter Thompson / London
Client: HSBC Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Ideas for Change ATM
Agency: Joe Public / Johannesburg
Client: Nedbank Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Piano Coin Donation Box
Agency: Ogilvy & Mather,Taipei / Taipei city
Client: President 7-11 Chain Store Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Uber Safe
Agency: Rethink + Someplace Nice / Toronto + Stacklab / Toronto
Client: Uber Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Craft - App Design / App Design
I write in Arabic
Agency: Leo Burnett / Amman
Client: Samsung Levant Category: Craft - App Design / App Design
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: Craft - App Design / App Design
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua Category: Innovation - Innovation in Social Media / Innovation in Social Media
Live Vines
Agency: BBDO / New York
Client: Lowe's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Innovation - Innovation in Social Media / Innovation in Social Media
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Innovation - Innovation in Social Media / Innovation in Social Media
Call of Duty Hack in Black
Agency: Edelman / Los Angeles + AKQA / San Francisco
Client: Activision Category: Innovation - Innovation in Social Media / Innovation in Social Media
Endless Table
Agency: Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago
Client: Reynolds Category: Innovation - Innovation in Social Media / Innovation in Social Media
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura Category: Innovation - Innovation in Social Media / Innovation in Social Media
Rav4 You
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales Category: Innovation - Innovation in Social Media / Innovation in Social Media
#EndangeredEmoji
Agency: Wieden+Kennedy / London
Client: WWF Category: Innovation - Innovation in Social Media / Innovation in Social Media
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client: John Lewis Category: Consumer - Experiential Advertising / Augmented Reality
Samsung eMotion Project
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality
One Obsession
Agency: Eleven, Inc. / San Francisco
Client: Oakley Category: Craft - Photography - Single or Series / Photography - Single or Series
Jeep Was Here
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: JPFreek Adventure Publications Category: Craft - Photography - Single or Series / Photography - Single or Series
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Craft - Photography - Single or Series / Photography - Single or Series
If Your Partner Turns out to be a Tyrant
Agency: Publicis Communications Schweiz AG / Zurich
Client: Frauenzentrale Zurich Category: Craft - Photography - Single or Series / Photography - Single or Series
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Photography - Single or Series / Photography - Single or Series
1000 Years of Less Ordinary
Agency: Wieden+Kennedy / London + Wyatt Clarke & Jones / London
Client: Brown-Forman / Finlandia Category: Craft - Photography - Single or Series / Photography - Single or Series
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Keep Control
Agency: AMV BBDO / London
Client: Tena Men Category: Consumer - Online Films & Video / Short Form - Series / Episodes
So Thin You?ll Need to Think of Something Else
Agency: Marcus Thomas LLC / Cleveland
Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Old Car Commercials
Agency: VML / Kansas City
Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Brands, Products & Services / Media Relations
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Consumer - Brands, Products & Services / Media Relations
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore
Client: Scoot Category: Consumer - Brands, Products & Services / Media Relations
The Guy Who Cut Everything in Half
Agency: Serviceplan / Munich
Client: Deutscher Anwaltverein Category: Consumer - Brands, Products & Services / Media Relations
Big Game Blunder
Agency: BBDO / New York
Client: Monster.com Category: Consumer - Branded Social Post / Branded Social Post
The Kick-Bag Journey
Agency: CJ WORX / BANGKOK
Client: Samsonite (Thailand) Category: Consumer - Branded Social Post / Branded Social Post
Arby's Offers Jon Stewart A Job
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta
Client: Arby's Category: Consumer - Branded Social Post / Branded Social Post
Inferno
Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client: Falter Newspaper Category: Craft - Animation - Single or Series / Animation - Single or Series
Great Thinking Inside
Agency: RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles
Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems Category: Craft - Animation - Single or Series / Animation - Single or Series
Lily & the Snowman
Agency: Zulu Alpha Kilo / Toronto
Client: Cineplex Category: Craft - Animation - Single or Series / Animation - Single or Series
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels Category: Consumer - Digital / Websites, Microsites & Banners
The Ad Filter
Agency: BETC / Paris + BETC Digital / Paris
Client: D&AD Category: Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Brand Identity / Rebranding
Annual ID:
DE16125M
Award:
2016 Design Merit Award
Agency:
Office / San Francisco + Whole Foods Market / Austin
Client:
Whole Foods Market
Title:
Whole Foods Market Rebrand
Category:
Consumer - Brand Identity / Rebranding
Annual ID:
DE16126M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
4 Zone
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16098M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client:
Air Asia
Title:
Weekdays
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16099M
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey Group China / Beijing
Client:
Beijing Subway
Title:
Beijing Subway
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16100M
Award:
2016 Print & Outdoor Merit Award
Agency:
Impact & Echo BBDO / Kuwait
Client:
Alghanim Motors - Honda
Title:
Honda Voice Recognition GPS
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16101M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16102M
Award:
2016 Social Media Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16038M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson / London
Client:
HSBC
Title:
A Living River
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16186M
Award:
2016 Design Merit Award
Agency:
Joe Public / Johannesburg
Client:
Nedbank
Title:
Ideas for Change ATM
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16187M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather,Taipei / Taipei city
Client:
President 7-11 Chain Store
Title:
Piano Coin Donation Box
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16188M
Award:
2016 Design Merit Award
Agency:
Rethink + Someplace Nice / Toronto + Stacklab / Toronto
Client:
Uber
Title:
Uber Safe
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16189M
Award:
2016 Mobile Merit Award
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Craft - App Design / App Design
Annual ID:
MO16093M
Award:
2016 Mobile Merit Award
Agency:
Leo Burnett / Amman
Client:
Samsung Levant
Title:
I write in Arabic
Category:
Craft - App Design / App Design
Annual ID:
MO16094M
Award:
2016 Mobile Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
Craft - App Design / App Design
Annual ID:
MO16095M
Award:
2016 Social Media Merit Award
Agency:
(anónimo) / mexico
Client:
Interlingua
Title:
Instaclass
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16049M
Award:
2016 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Live Vines
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16050M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16051M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16052M
Award:
2016 Social Media Merit Award
Agency:
Edelman / Los Angeles + AKQA / San Francisco
Client:
Activision
Title:
Call of Duty Hack in Black
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16053M
Award:
2016 Social Media Merit Award
Agency:
Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago
Client:
Reynolds
Title:
Endless Table
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16054M
Award:
2016 Social Media Merit Award
Agency:
Ignition – A Razorfish Company / El Segundo
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16055M
Award:
2016 Social Media Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales
Title:
Rav4 You
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16056M
Award:
2016 Social Media Merit Award
Agency:
Wieden+Kennedy / London
Client:
WWF
Title:
#EndangeredEmoji
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16057M
Award:
2016 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Websites / Branded Games
Annual ID:
IN16054M
Award:
2016 Cross-Platform Merit Award
Agency:
adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Experiential Advertising / Augmented Reality
Annual ID:
CP16051M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung eMotion Project
Category:
Consumer - Experiential Advertising / Augmented Reality
Annual ID:
CP16052M
Award:
2016 Design Merit Award
Agency:
Eleven, Inc. / San Francisco
Client:
Oakley
Title:
One Obsession
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16247M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
JPFreek Adventure Publications
Title:
Jeep Was Here
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16248M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16249M
Award:
2016 Design Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Frauenzentrale Zurich
Title:
If Your Partner Turns out to be a Tyrant
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16250M
Award:
2016 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16251M
Award:
2016 Design Merit Award
Agency:
Wieden+Kennedy / London + Wyatt Clarke & Jones / London
Client:
Brown-Forman / Finlandia
Title:
1000 Years of Less Ordinary
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16252M
Award:
2016 Design Merit Award
Agency:
Special / Auckland
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Annual ID:
DE16173M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Tena Men
Title:
Keep Control
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Annual ID:
FI16201M
Award:
2016 Film Merit Award
Agency:
Marcus Thomas LLC / Cleveland
Client:
Okamoto
Title:
So Thin You?ll Need to Think of Something Else
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Annual ID:
FI16202M
Award:
2016 Film Merit Award
Agency:
VML / Kansas City
Client:
NAPA Auto Parts
Title:
Old Car Commercials
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Annual ID:
FI16203M
Award:
2016 Public Relations Merit Award
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16028M
Award:
2016 Public Relations Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16029M
Award:
2016 Public Relations Merit Award
Agency:
Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16030M
Award:
2016 Public Relations Merit Award
Agency:
Serviceplan / Munich
Client:
Deutscher Anwaltverein
Title:
The Guy Who Cut Everything in Half
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16031M
Award:
2016 Social Media Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Big Game Blunder
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16022M
Award:
2016 Social Media Merit Award
Agency:
CJ WORX / BANGKOK
Client:
Samsonite (Thailand)
Title:
The Kick-Bag Journey
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16023M
Award:
2016 Social Media Merit Award
Agency:
Fallon / Minneapolis + Arby's Restaurant / Atlanta
Client:
Arby's
Title:
Arby's Offers Jon Stewart A Job
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16024M
Award:
2016 Design Merit Award
Agency:
Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client:
Falter Newspaper
Title:
Inferno
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16267M
Award:
2016 Design Merit Award
Agency:
RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles
Client:
American Honda Motor
Title:
Great Thinking Inside
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16268M
Award:
2016 Design Merit Award
Agency:
Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16269M
Award:
2016 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Cineplex
Title:
Lily & the Snowman
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16270M
Award:
2016 Direct Merit Award
Agency:
Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16051M
Award:
2016 Direct Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
D&AD
Title:
The Ad Filter
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16052M
